Market Trend Analysis
Conducting a Competitive Landscape Analysis Based on Market Trends
This prompt helps leadership analyze market trends to assess the competitive landscape and identify areas where the organization can differentiate itself. It focuses on understanding competitors’ strengths and weaknesses in the context of emerging industry trends.
Responsible:
Leadership
Accountable, Informed or Consulted:
Leadership, Strategy, Marketing, Product
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Gather data on competitors’ strategies, market positioning, and responses to trends.
Analyze reports, industry publications, and market research to understand the broader landscape.
Align leadership on the focus of the competitive analysis, such as product innovation or customer engagement.
THE PROMPT
Help conduct a competitive landscape analysis for [specific organization or industry] based on current market trends. Focus on:
Trend Analysis: Highlighting major trends influencing the competitive landscape, such as customer behavior shifts, new technologies, or regulatory changes.
Competitor Insights: Identifying how competitors are adapting to these trends and evaluating their strengths and weaknesses.
Differentiation Opportunities: Spotting gaps or areas where the organization can stand out by leveraging its unique value proposition.
Strategic Risks: Assessing potential threats posed by competitors who are better positioned to respond to market trends.
Actionable Recommendations: Outlining steps the organization can take to enhance its competitive positioning, such as new offerings, partnerships, or marketing strategies.
Provide suggestions for structuring the analysis and using tools like SWOT or Porter’s Five Forces to deepen insights. If additional context about the organization’s competitive position or goals is needed, ask clarifying questions to tailor the recommendations.
Bonus Add-On Prompts
Propose methods for visualizing competitors’ positioning relative to emerging market trends.
Suggest strategies for preemptively addressing threats posed by competitors leveraging new trends.
Highlight techniques for using customer insights to validate differentiation opportunities.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Tailor the analysis to specific market segments or industries for deeper insights.
Include methods for mapping competitors’ strategies against the organization’s strengths.
Propose ways to integrate trend-driven insights into the product roadmap.
Highlight tools for tracking competitor actions and emerging trends in real-time.
Add recommendations for involving cross-functional teams in validating competitive strategies.
WHEN TO USE
To understand how competitors are adapting to emerging market trends.
During strategic planning sessions focused on differentiation and market leadership.
When identifying opportunities to respond proactively to industry changes.
WHEN NOT TO USE
If competitor data or market trend insights are unavailable or outdated.
When focusing on internal challenges rather than external competitive dynamics.