User Persona Development
Building Aspirational User Personas for Future Target Audiences
This prompt helps teams anticipate and prepare for future user needs by crafting aspirational personas. These personas are based on projected trends and industry shifts, enabling companies to design innovative products and services while strategically targeting new markets.
Responsible:
Product Management
Accountable, Informed or Consulted:
Product, Marketing, Strategy, Design
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Review market research reports and trend analyses in your industry.
Gather insights from competitor offerings targeting future needs.
Define your company’s strategic goals for the next 3–5 years.
THE PROMPT
Develop aspirational user personas for potential future audiences of [product/service name]. Consider emerging trends in [industry or sector] and their implications for user needs. Include:
Characteristics of the target audience we aim to attract.
Potential needs, challenges, and preferences they may have in [specific time frame].
Recommendations for product or service adaptations to meet these emerging needs.
If needed, request more details about our long-term goals or industry insights to refine the personas.
Bonus Add-On Prompts
Suggest how we can evolve our product to align with aspirational personas based on future market demands.
Analyze emerging trends in [industry] and link them to potential new user personas.
Identify potential roadblocks in targeting aspirational personas and propose mitigation strategies.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus on geographic regions with high growth potential for future personas.
Incorporate sustainability or ethical considerations if relevant to your audience.
Create personas that align with planned innovations or technological advancements.
Include income and spending projections for aspirational personas in emerging markets.
Emphasize lifestyle and cultural trends that may influence future audiences.
WHEN TO USE
While planning long-term product roadmaps or market expansion.
When entering new industries or targeting untapped demographics.
To future-proof product offerings against evolving user needs.
WHEN NOT TO USE
If the company lacks clear strategic goals or direction for growth.
When dealing with immediate operational challenges or short-term projects.