Website/Landing Pages
Building an SEO-Optimized Website Homepage
This prompt helps marketing teams develop content for an SEO-optimized homepage that communicates the brand’s value and improves organic visibility. It focuses on balancing keyword integration, clear messaging, and engaging visuals to create a user-friendly experience.
Responsible:
Marketing
Accountable, Informed or Consulted:
Marketing, Product, Strategy
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Define the homepage’s target audience and primary goals (e.g., driving traffic, generating leads, or showcasing services).
Conduct keyword research to identify high-value terms relevant to the business.
Review competitor homepages for inspiration and differentiation opportunities.
THE PROMPT
Help create SEO-optimized content for the homepage of [specific website or business]. Focus on:
Core Message: Crafting a concise and engaging overview of what the brand does, highlighting its unique value proposition.
SEO Integration: Recommending keywords to integrate naturally into headings, body text, and meta descriptions to improve search visibility.
Navigation Guidance: Proposing ways to organize the page’s structure and calls-to-action (CTAs) to guide visitors to key sections, such as products, services, or resources.
Visual Elements: Suggesting visuals, such as hero images, icons, or video backgrounds, to make the homepage visually appealing and engaging.
Trust Builders: Recommending elements like certifications, testimonials, or case studies to establish credibility and encourage exploration.
Provide example copy or design suggestions to ensure the homepage is optimized for both SEO and user engagement. If additional details about the business or audience are needed, ask clarifying questions to tailor the content.
Bonus Add-On Prompts
Propose ways to optimize meta titles, descriptions, and alt text for homepage SEO.
Suggest methods for highlighting key products or services prominently on the homepage.
Highlight strategies for creating a homepage layout that balances visuals with text for clarity and engagement.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus on specific industries, such as SaaS, e-commerce, or local businesses.
Include recommendations for adding interactive elements, such as live chat or videos.
Propose ways to structure the homepage for mobile responsiveness and quick load times.
Highlight tools for analyzing homepage performance, such as Google Analytics or Hotjar.
Add tips for integrating social proof, such as review widgets or awards.
WHEN TO USE
To create a new homepage or redesign an existing one.
When optimizing the homepage for search engines and user engagement.
During brand relaunches or significant website updates.
WHEN NOT TO USE
If the website’s target audience or value proposition is unclear.
When focusing on highly specific landing pages for individual campaigns.