Journey Mapping
Building a Journey Map Focused on a Specific User Journey Stage
This prompt guides teams in creating a highly detailed journey map for a single stage or area of the user journey (e.g., onboarding, post-purchase, or churn prevention). It enables targeted improvements by dissecting user actions, emotions, and challenges specific to that stage, leading to a more refined and impactful user experience.
Responsible:
Product Management
Accountable, Informed or Consulted:
Product, Customer Success, Marketing, Design
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Define the specific stage of the journey to focus on and why it is being prioritized.
Collect data and feedback related to user interactions within this stage.
Analyze competitor approaches or best practices for similar journey stages
THE PROMPT
Help create a detailed journey map for the [specific stage/area] of the user journey for [product/service name]. Focus on the following elements:
User actions and decisions during this stage (e.g., signing up, exploring features, or renewing subscriptions).
Emotions or thought processes experienced by users at this point.
Key challenges, friction points, or obstacles encountered.
Opportunities to improve or enhance the user experience at this stage.
Suggestions for metrics to track success in optimizing this part of the journey.
If additional context is needed, such as target audience details, product goals, or data from this stage, ask for clarification to ensure accuracy and relevance.
Bonus Add-On Prompts
Identify strategies to reduce friction during [specific action or process] within this stage of the journey.
Propose ways to create moments of delight that enhance user satisfaction during [specific stage].
Suggest improvements to the touchpoints in [specific stage], such as emails, UI flows, or support interactions.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus on B2B vs. B2C user journeys for tailored strategies.
Include emotional and psychological triggers to better understand user motivations.
Break down the stage into sub-steps for a more granular analysis.
Tailor the prompt to address a specific platform or medium (e.g., mobile app onboarding).
Add user personas to create a more personalized and actionable map.
WHEN TO USE
To address specific issues or opportunities within a single user journey stage.
When optimizing high-impact areas such as onboarding or retention.
During product updates that focus on a particular feature or interaction.
WHEN NOT TO USE
If a holistic view of the entire customer journey is required instead.
When insufficient data exists about the specific stage to inform mapping efforts.