Campaign Brainstorming/Development
Building a Campaign for Reengaging Inactive Customers
This prompt helps marketing teams develop a campaign to reconnect with inactive customers. It focuses on crafting personalized messaging and enticing offers to reengage lapsed users and rebuild brand loyalty.
Responsible:
Marketing
Accountable, Informed or Consulted:
Marketing, Customer Success, Sales
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Analyze customer data to identify patterns of inactivity and common reasons for disengagement.
Collaborate with customer success teams to understand common pain points or issues.
Define clear goals for the reengagement campaign, such as retention or repeat purchases.
THE PROMPT
Help create a campaign to reengage inactive customers for [specific product, service, or brand]. Focus on:
Target Segments: Identifying which customer groups to reengage, such as those who haven’t purchased in a specific timeframe or unsubscribed from services.
Personalized Messaging: Crafting tailored messages that address why customers may have disengaged and highlight the benefits of returning.
Incentives: Proposing offers, such as discounts, free trials, or exclusive access, to entice inactive customers to reengage.
Preferred Channels: Recommending platforms, such as email, SMS, or retargeting ads, for effectively reaching lapsed users.
Tracking Success: Suggesting metrics, such as reactivation rates, click-through rates, or repeat purchase frequency, to measure campaign performance.
Provide actionable ideas for structuring the reengagement campaign and ensuring it aligns with customer expectations. If additional details about the audience or reasons for inactivity are needed, ask clarifying questions to refine the approach.
Bonus Add-On Prompts
Propose ways to identify and segment inactive customers for targeted reengagement efforts.
Suggest strategies for combining incentives with personalized recommendations to boost response rates.
Highlight techniques for automating follow-up campaigns to sustain engagement.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus the campaign on specific inactivity triggers, such as abandoned carts or expired subscriptions.
Include methods for collecting feedback from reengaged customers to improve future campaigns.
Propose strategies for testing different incentives, such as A/B testing discounts vs. free trials.
Highlight tools for analyzing campaign performance, such as Google Analytics or Klaviyo.
Add recommendations for integrating customer reviews or testimonials into the reengagement messaging.
WHEN TO USE
To reconnect with customers who haven’t engaged recently or have churned.
During retention efforts to rebuild loyalty and strengthen relationships.
When aligning marketing and customer success efforts to boost long-term value.
WHEN NOT TO USE
If customer data is incomplete or lacks insights into inactivity reasons.
When focusing on acquiring new customers rather than reengaging existing ones.