Campaign Brainstorming/Development
Brainstorming a Seasonal Campaign for Increased Engagement
This prompt helps marketing teams brainstorm ideas for a seasonal campaign to boost audience engagement and sales. It focuses on leveraging relevant themes, trends, and holidays to create timely and impactful marketing efforts.
Responsible:
Marketing
Accountable, Informed or Consulted:
Marketing, Sales, Graphic Design
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Research seasonal trends, holidays, and events relevant to the product or audience.
Analyze past seasonal campaigns for insights into what worked well.
Collaborate with design and sales teams to align creative and promotional elements.
THE PROMPT
Help brainstorm a seasonal campaign for [specific product, service, or business] to increase audience engagement and drive sales. Focus on:
Seasonal Themes: Identifying timely topics, holidays, or trends relevant to the season, such as back-to-school, summer vacations, or holiday gifting.
Creative Concepts: Developing engaging ideas, such as limited-time offers, contests, or themed content that resonate with the audience.
Channel Strategies: Recommending the best platforms for seasonal promotion, such as Instagram for visual campaigns, email for personalized offers, or in-store activations.
Content Ideas: Proposing specific content formats, such as themed videos, blog posts, or user-generated content challenges, to drive participation.
Measurement and ROI: Suggesting metrics for tracking the campaign’s effectiveness, such as engagement rates, website traffic, or sales conversions.
Provide actionable recommendations for refining the campaign concept and aligning it with seasonal opportunities. If additional details about the product or audience are needed, ask clarifying questions to optimize the campaign.
Bonus Add-On Prompts
Propose ways to incorporate user-generated content into the seasonal campaign to boost authenticity.
Suggest techniques for creating a sense of urgency with time-sensitive messaging or offers.
Highlight strategies for aligning the seasonal campaign with broader marketing goals.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus the campaign on specific holidays, such as Valentine’s Day or Black Friday.
Include methods for localizing the campaign to different regions or cultures.
Propose ways to tie seasonal campaigns to social causes or charitable efforts.
Highlight tools for creating seasonal visuals, such as Canva or Adobe Express.
Add recommendations for testing seasonal offers through pilot campaigns.
WHEN TO USE
During seasonal planning for high-engagement periods, such as holidays or major events.
To refresh marketing efforts with timely and relevant content.
When aligning promotional efforts with seasonal buying behaviors.
WHEN NOT TO USE
If the product or service is not tied to seasonal trends or behaviors.
When focusing on evergreen campaigns rather than time-sensitive efforts.