Competitive Analysis
Analyzing Competitor Positioning and Messaging
This prompt helps teams evaluate how competitors position and market their products to users. By understanding competitors’ messaging, value propositions, and branding, teams can craft strategies to stand out and appeal more effectively to target audiences.
Responsible:
Product Management
Accountable, Informed or Consulted:
Marketing, Product, Strategy
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Collect competitor marketing materials, such as website content, ads, or social media posts.
Define target audience characteristics to align with messaging strategies.
Review industry trends in communication styles and channel preferences.
THE PROMPT
Analyze the positioning and messaging strategies of competitors for [product/service name]. For each competitor, evaluate:
Key value propositions communicated in their marketing or branding.
Messaging tone, style, and alignment with target audience preferences.
Channels used for promotion (e.g., social media, email campaigns, influencer partnerships).
Opportunities for [product/service name] to differentiate its messaging or address gaps in competitors’ positioning.
Provide actionable recommendations for improving or refining [product/service name]’s positioning. If additional details about competitors or target audiences are required, ask clarifying questions to refine the analysis.
Bonus Add-On Prompts
Identify weaknesses in competitors’ messaging that [product/service name] can address.
Highlight trends in messaging strategies that are gaining traction in the industry.
Propose positioning ideas that combine competitors’ strengths with unique differentiators.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus on specific user segments targeted by competitors.
Include visual branding elements, such as logos or design styles, in the analysis.
Highlight the effectiveness of competitor calls-to-action or campaign themes.
Compare messaging strategies across different marketing channels.
Tailor recommendations for specific markets or demographics.
WHEN TO USE
To refine or reposition your product’s messaging and branding.
When entering a market with established competitors.
During campaign planning to differentiate from competitors.
WHEN NOT TO USE
If competitor marketing materials or insights are unavailable.
When focusing on product development rather than market positioning.