Competitive Analysis
Analyzing Competitor Features and User Perception
This prompt helps teams conduct an in-depth analysis of competitors’ product features and their reception by users. It identifies areas where competitors excel or fall short, providing insights for feature prioritization and differentiation.
Responsible:
Product Management
Accountable, Informed or Consulted:
Product, Marketing, Strategy, Customer Success
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Collect user reviews, feedback, and case studies for competitor products.
Analyze feature lists and specifications from competitor websites or product demos.
Define the goals of the analysis, such as improving usability or introducing new features.
THE PROMPT
Help analyze competitor products for [industry or market] by evaluating their features and user perception. For each competitor:
List key features and functionalities offered.
Highlight features most praised by users in reviews, forums, or feedback.
Identify features users find frustrating, lacking, or unnecessary.
Provide recommendations for how [product/service name] can differentiate or improve upon these offerings.
If additional details about competitors or target audiences are needed, ask for clarification to enhance the analysis.
Bonus Add-On Prompts
Identify the top three features users most frequently request from competitors.
Highlight opportunities to improve on features users criticize in competitor offerings.
Propose ways to incorporate the best practices from competitors while maintaining unique positioning.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus on specific product categories or niches within the competitive landscape.
Include pricing and performance comparisons in the feature analysis.
Tailor recommendations for specific user personas or segments.
Highlight competitors’ strengths in areas where they are market leaders.
Add a time-based component to track how competitor offerings evolve.
WHEN TO USE
During feature prioritization to ensure differentiation from competitors.
To identify gaps in competitor offerings that can be addressed.
While designing marketing strategies based on user perceptions of competitors.
WHEN NOT TO USE
If competitor data is inaccessible or unreliable.
When focusing exclusively on internal or technical product development.