New Pricing Model Proposal: Implement a three-tiered subscription model that offers scalable solutions for businesses at different stages of their sustainability journey.

• Essential: $300/month for basic energy consumption analysis and generic recommendations suitable for small businesses.

• Advanced: $1,000/month for comprehensive analytics, personalized sustainability recommendations, and monthly consultation calls, designed for medium-sized businesses.

• Enterprise: Custom pricing based on the client's size, complexity, and specific needs, including full access to all features, dedicated account management, and quarterly on-site sustainability audits.

Projected Impact: This structure is designed to increase the adoption rate by 25% in the first year by making the platform more accessible to small businesses, while also providing scalable solutions for larger organizations. Anticipate a 10% increase in customer retention through personalized service offerings.

Communication Strategy: Launch a multi-channel marketing campaign highlighting the ROI of sustainable practices, feature success stories from diverse businesses, and offer webinars to explain the new pricing structure and its benefits.