Ideal Customer Profile (ICP) & Segmentation

One segment can have many use cases. Know them.
Use case mapping helps you break down what specific problems each segment is trying to solve. It guides product prioritization, positioning, and customer onboarding by matching what you offer to what they need.

Segmentation isn’t just about identifying potential customers, it’s about picking which ones to focus on first.
Organizing your ICPs into primary, secondary, and tertiary segments helps your startup target efforts, messaging, and product features where they’ll make the most impact.

You can’t build a great brand without knowing exactly who you’re building for.
A strong ICP matrix uses both firmographic and psychographic data to profile your best-fit customers—across both B2B and B2C use cases. This allows you to personalize messaging, prioritize segments, and allocate resources with laser focus.