Bring the Brand to Life—Everywhere It Shows Up

Consistency builds recognition. Tools make it possible.
A brand introduction kit includes all the core assets your team needs to share the new brand across customer-facing materials—your website, social channels, sales decks, investor docs, and beyond.

Why it's Important

Turns strategy into real-world touchpoints customers interact with
Ensures visual and verbal alignment across key channels
Helps internal teams roll out updates quickly and consistently
Equips teams to amplify the launch without creating from scratch
Builds brand trust by showing attention to detail at every level

How to Implement

Assemble and distribute the assets that make your new brand real.

Pitch Decks
Update company overview decks, product slides, and fundraising decks
Use new brand visuals, messaging, tone, and templates
Provide editable templates for sales, BD, and investor teams
Social Media Assets
Prepare pre-written posts, banners, avatars, and visual templates
Include launch-day messaging and follow-up campaign content
Make content adaptable for different platforms (LinkedIn, Twitter, Instagram)
Schedule content and coordinate with internal advocates
Website
Refresh homepage messaging, visuals, and structure
Update navigation, footers, favicon, and legal brand references
Align SEO metadata and preview images with the new positioning
Double-check all brand visuals—icons, images, CTAs, buttons
Launch landing page or blog post that explains the rebrand
Internal Tools
Update email signatures, Notion headers, Slack avatars, and onboarding docs
Make a centralized folder or Notion page to house everything
Press Kit
Include logos, founder bios, product images, screenshots, and brand story
Make it downloadable or shareable via link
Documentation
Provide short explanations for how to use each asset
Assign ownership for future updates and asset maintenance

How You Know You Got It Right

Customers immediately recognize the new look and message wherever they find you
Internal teams use the new assets without needing constant oversight
Press and partners share materials that reflect the updated brand
Social engagement aligns with brand tone and visual identity
Your sales, marketing, and fundraising teams update materials on day one
Team members feel confident representing the brand post-launch
Nothing major slips through the cracks—and if it does, it's fixed fast

Real-World Examples

Webflow

Released a multi-channel brand refresh with a launch video, site redesign, and social assets for creators to share

Calendly

Rolled out a visual and messaging update with immediate updates to decks, website, and LinkedIn banners

Front

Paired a rebrand with an elegant brand kit including investor and press templates, team badges, and storytelling materials

Make It Better

Create editable master files, not just PDFs or images
Add usage notes and examples to each file
Set up a Slack channel or hub for questions and feedback
Track where the old brand still exists and plan a cleanup sprint
Celebrate when teams use the kit correctly—reward brand stewards

Don't Make These Mistakes

Updating the website but leaving pitch decks, social, or docs untouched
Sharing assets without context or instructions
Leaving out key channels like hiring pages, mobile apps, or product help docs
Assuming everyone knows where to find the assets
Making it hard to adapt materials for different use cases