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AI STRATEGY

Design UX to Listen and Learn

Small Signals, Big Learning: Add Micro-Feedback to the Experience

Micro-feedback tools like thumbs up/down, emojis, and quick polls give users low-friction ways to signal how well the AI performed. These simple inputs provide a continuous stream of insight to refine your models and UX.

Why it's Important
  • Enables quick learning cycles for tuning AI responses

  • Helps prioritize improvements based on real usage

  • Offers scalable signals even in low-data environments

  • Reduces support burden by resolving issues faster

  • Builds user trust by showing their feedback matters

How to Implement
  • Add thumbs up/down or emoji buttons near AI outputs

  • Create one-click survey prompts tied to key actions

  • Capture timestamp, prompt, output, and user feedback

  • Tag feedback by content type or feature

  • Store feedback alongside output logs for training

  • Display confirmation ("Thanks for your feedback!")

  • Track feedback trends per feature over time

Available Workshops
  • Micro-Feedback UI Mockup Jam

  • Customer Journey “Signal Point” Mapping

  • What Annoys Users? Roundtable

  • Feedback Friction Audit

  • Rapid Feedback Prototyping Sprint

  • Emoji vs. Text Sentiment Debate

Deliverables
  • Feedback UI mockups for key interaction points

  • Front-end implementation plan

  • Feedback data schema

  • List of tracked feedback types

  • Weekly feedback trend report

How to Measure
  • Feedback submission rate per user/session

  • Distribution of positive vs. negative feedback

  • Number of feedback-driven improvements shipped

  • Correlation between feedback and churn/retention

  • Bounce rate after low-score interactions

  • Repeat interactions from users providing negative signals

Pro Tips
  • A/B test feedback formats (e.g., stars vs. emojis)

  • Include optional free-text fields for richer input

  • Use AI to summarize incoming feedback at scale

  • Reward power users who give frequent feedback

  • Make feedback analytics visible in internal dashboards

Get It Right
  • Place buttons close to the AI response

  • Keep UX minimal—1 click should be enough

  • Thank users when feedback is received

  • Don’t ask for feedback too frequently

  • Use structured tags to group feedback types

Don't Make These Mistakes
  • Only collecting feedback when something goes wrong

  • Hiding feedback buttons behind menus

  • Ignoring negative feedback patterns

  • Failing to log metadata for analysis

  • Not surfacing insights to the product team

Fractional Executives

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