AI STRATEGY
Design UX to Listen and Learn
Ask the Right Question at the Right Time
Contextual feedback, such as quick surveys triggered by specific actions, lets users explain their reactions in-the-moment. You get higher-quality data when feedback feels relevant and timely.
Why it's Important
Captures user sentiment while it’s fresh
Helps you understand the “why” behind actions
Can surface unintended model behavior in edge cases
Allows you to gather qualitative insights without interviews
Enables continuous UX tuning
How to Implement
Define trigger events for surveys (e.g., output rejection)
Limit survey length to 1–2 questions max
Use branching logic based on user actions
Integrate with analytics tools or use custom modals
Incentivize users to participate (e.g., badges, early features)
Store results linked to session and content metadata
Use open- and closed-ended questions for balance
Available Workshops
Survey Trigger Point Mapping
Question Wording Review
Survey Flow Wireframing
“Ask Less, Learn More” Challenge
Feedback-to-Action Brainstorm
Edge Case Scenario Review
Deliverables
Survey flowchart with trigger events
Feedback question bank
UX prototype of embedded feedback prompt
Response categorization schema
Summary report with early findings
How to Measure
Survey response rate
Completion rate per survey
Average time to complete
% of surveys with actionable insight
Impact of feedback-driven changes on satisfaction
Decline rate or abandonment after feedback prompts
Engagement change after feedback loop is closed
Pro Tips
Rotate survey questions to avoid repetition
Use AI to summarize and bucket responses
Show “you said, we did” feedback in-app
Test survey timing during onboarding flows
Use optional surveys as an engagement tool
Get It Right
Keep it short—no one wants a pop-up quiz
Trigger only when relevant (e.g., after poor output)
Personalize questions to the content or task
Iterate based on early response patterns
Show users you’re acting on their feedback
Don't Make These Mistakes
Spamming users with surveys
Asking vague or biased questions
Triggering surveys on every interaction
Ignoring survey fatigue
Failing to categorize free-text responses