Traxx Flooring's Cultural Transformation
SITUATION
Mid-sized flooring company (25 employees, $8.2M revenue)
Traditional communication approaches
Siloed departments with isolated workflows
Overwhelmed by email volume (85 emails daily per employee)
Resistant to technological change
IMPLEMENTATION JOURNEY
Approach:
Started with a “culture health check”
Created cross-functional collaboration teams
Implemented basic AI tools for quick wins
Established clear success metrics
Timeline:
Month 1-2: Foundation
Conducted culture health check ($5,000 investment)
Created cross-department teams
Basic AI email sorting implemented
Month 3-4: Expansion
Rolled out team collaboration tools
Started workflow automation
Initial ROI: 25% reduction in email time
Month 5-6: Integration
Full AI communication suite deployed
50% reduction in email volume
$180,000 annual productivity savings
RESULTS
TRAXX’s success illustrates a crucial truth I’ve observed across dozens of implementations: building an innovation mindset isn’t about dramatic changes but consistent, intentional steps in the right direction. Let me share the proven steps that have worked for businesses across industries.
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