Predictive Index
https://www.predictiveindex.com/
HRTech, Assessment
B2B, B2C, SaaS
Funding: Growth
PredictiveIndex offers a talent optimization platform that leverages behavioral science to help companies hire, develop, and retain employees effectively. By integrating scientifically validated assessments, the platform enables businesses to make data-backed decisions throughout the employee lifecycle, addressing hiring mistakes, leadership development, team performance, and employee engagement with actionable insights.
TESTIMONIALS
I worked with Deanna on many complicated and challenging new features. Her can do attitude is exceptional. She is amazingly productive, responsive and hard working. Her ability to blend UX best practices with technical feasibility was hugely helpful to our efforts. Highly recommend!
Daniel Muzquiz
CEO
I have had the opportunity to work with Deanne at a formative stage in my career. She has been a mentor, a teacher and just someone I can truly aspire to be in the future! ... I have found myself amazed multiple times over the speed at which she operates and that too without compromising quality! She is also wonderful at being able to switch gears quickly and multi-task on a variety of projects that utilize very different skills.
Zoya Kazi
Senior UX Researcher
HIGHLIGHTS
Offered ongoing mentorship to design, product, and marketing teams during the complete rework of the product line.
Mentorship
Led strategy sessions with internal teams to drive the development of new feature functionality and align on long-term initiatives.
Workshops
Developed a fully functional prototype to streamline testing and validation, accelerating the process and reducing overall build costs.
Cost Reduction Prototype
Product Rebuild Strategy
Deep Market Research
User Interview Analysis
UI/UX Design
Prototype Build
Engineering Req & Support
UX Mentorship
OVERVIEW
The Project
The scope entailed conceptualizing the entire platform through an HTML interactive project for comprehensive testing and feature validation. This encompassed UI/UX design, information architecture, feature design, analysis, prioritization, and additional consulting research. The strategy and validation findings were delivered to the product team for implementation, resulting in a contract extension from 6 months to nearly 2 years.
Target Audience
The target audience comprised of companies seeking white-collar workers who could effectively engage with their teams. Additionally, team members were included who aimed to enhance their connections with colleagues by learning effective communication and interpersonal skills.
Competitors
Given the limited direct competition for PI, our attention shifted towards indirect competitors primarily focused on singular aspects of hiring processes.
User Insights
Users exhibited a greater appetite for data than initially anticipated, expressing a desire for increased flexibility in accessing and visualizing data across various formats.
The Problem
The project centered around a single web-based application aimed at presenting data in a narrative format, facilitating user comprehension of complex data. The product offered varied experiences tailored to users' roles and stages in the process.
The Solution
To accommodate the expanded feature sets and enhance user accessibility, we segmented the product into three stages of usage, each tailored to users' roles and granting access accordingly. This approach proved to be more user-friendly, resulting in a remarkable increase in time spent on the site, with a surge of over 150% following the release.
Final Design
Elements
