Perfected
https://www.perfectedclaims.com/
Legal, B2B
Funding: Pre-Seed
Perfected is an internal tool designed to manage victims of wildfires, facilitating law services for claimants across a spectrum of cases, from minor claims to tragic major ones. This tool effectively manages necessary information, resulting in significant cost reductions for the company.
TESTIMONIALS
Deanne had the most thoughtful insights into our client’s needs and had an incredible combination of empathy, artfulness, and business sense to deliver a software product that provided a smooth end experience for the user. Clients love Deanne and will say that she “gets them.” She works hard and treats her client’s projects as her own. Clients fought to have Deanne on their projects and understandably so.
Jonathan Judd
SVP Business Development
HIGHLIGHTS
Stakeholders were dissatisfied with the progress and design. Collaborated with design and product teams to implement changes that surpassed stakeholder expectations.
Stakeholder Expectations
The team was initially disjointed and struggling to collaborate effectively. By facilitating workshops and fostering collaboration, I helped align the team and got them back on track.
Team Management
The initial MVP lacked scalability, so we restructured the product, retaining most of the original design while implementing a minimal rewrite to support future growth.
Scalability
0-1 MVP Product Strategy
User and Buyer Interviews
Creative/UX Direction
MVP Prioritization and Planning
Long-Term Strategic Planning
Team Mentorship
Long-Term Product Vision
Stakeholder Management
Product Vision
OVERVIEW
The Project
An internal legal tool that streamlines claimants' document submission and communication, significantly lowering the cost of managing internal teams.
Target Audience
As this was an internal tool, our attention was primarily directed towards two key user groups: the case workers responsible for information collection and the claimants themselves.
Competitors
In a competitive landscape where other products were technologically advanced, they struggled to adapt to new challenges posed by claimants, highlighting their limitations in meeting evolving needs and requirements.
User Insights
Claimants lacked a centralized platform to gradually enter their information over time, resulting in the need to provide it all at once or rely on reminders from their legal administrators. They often remained unaware of missing information or their progress within the process. Administrators faced challenges in obtaining information from claimants and keeping them updated on missing requirements, highlighting communication barriers as a significant obstacle.
The Problem
Perfected aimed to prioritize the development of a solution catering primarily to claimants rather than administrators. However, the project encountered significant complexity issues in gathering the necessary information for each claim, with the information architecture proving to be a major challenge.
The Solution
The initial approach entailed mapping out the client's true needs rather than solely addressing their requests, extending this methodology to the claimants. Subsequently, aligning stakeholders with short-term and long-term strategic goals was crucial. Recognizing that focusing solely on one form of tort limited scalability, an alternative solution was proposed, retaining most completed work while realigning the project for success. Mapping out the information architecture and implementing a customized workflow builder addressed most of the information architecture issues, facilitating the expedited release of version 2.
Claimants Onboarding
