myFanPark
Social, Creator, Video
B2B, B2C, E-Commerce, Mobile, Marketplace
Funding: Angel
MyFanPark offers a platform where fans can purchase personalized video messages, live video calls, and other engaging experiences from their favorite celebrities, influencers, and athletes, enhancing fan interaction and personal connection.
TESTIMONIALS
I've had the pleasure of working with Deanne at a fast paced, cutting edge startup, and I can attest to her intelligence, drive and passion for her work. Deanne would be a great addition to any startup team, bringing with her top notch product chops and meticulous eye for quality experiences. Looking forward to working with her again soon!
Augusto Samame
Head of Engineering
HIGHLIGHTS
Led impactful research using both quantitative and qualitative data, uncovering key insights that directly influenced product development. These efforts resulted in user-centric solutions, driving a 94% retention rate and significantly enhancing overall user satisfaction.
94% Retention Rate
Expanded into 5 new countries through full globalization efforts, which included adapting product offerings to local languages, currencies, and cultural preferences. This strategy allowed the company to effectively reach and engage new markets, facilitating seamless user adoption and driving international growth.
Globalization
Launched new offerings that increased average purchases per member from 1.2 to 3.6 over 6 months. This was achieved by analyzing user behavior, filling product gaps, and introducing features that boosted engagement and repeat purchases.
Customer Retention
Product Growth Strategy
Market Research
User and Validation Interviews
UI/UX Design
Prioritization and Roadmapping
Execution Support
Scalability Planning
Marketing & Sales Support
Launch Plan & Strategy
Stakeholder Management
Data-Driven Decision Making
Team Development
OVERVIEW
The Project
MyFanPark.com provides a platform where fans can purchase personalized video messages, live video calls, and other engaging experiences from their favorite celebrities, influencers, and athletes.
Target Audience
Our marketplace primarily served two main user groups: celebrities or content creators seeking interactions or merchandise, and fans desiring engagements. Additionally, we had a secondary audience utilizing a white-labeled version of our software, which facilitated global celebrity sharing and offered their unique experiences.
Competitors
Immediately after Starsona (now MyFanPark) launched, Cameo secured significant funding, leading to the emergence of several other companies attempting to compete with Cameo's success.
User Insights
The fans wanted merchandise and more variety than what Cameo was providing. The creators wanted more freedom and customization.
The Problem
MyFanPark aimed for competitive superiority by offering enhanced customization and unique features, setting itself apart to effectively compete with Cameo.
The Solution
The product evolved beyond videos to encompass direct messaging on chat or social media, duets, live calls, commercial promotions, and merchandise, accessible via mobile and web applications for both creators and fans. However, despite its superior features, the project faced challenges with funding and talent acquisition, ultimately leading to the sale of the product to a company in another country where it found success.
Core Product
Internal Administration
