Folio
HRTech, Assessment
Funding: Series A
Sprockets provides an AI-driven (LLM) hiring platform that predicts applicant success and fit for a role by analyzing behavior and language patterns, aiming to improve employee retention and reduce hiring biases.
TESTIMONIALS
Deanne was our product management lead and played a pivotal role in the launch of our MVP. She demonstrated exceptional expertise in product management and a keen understanding of our customer's needs, while still understanding and integrating our product and company's high level objectives and goals.
Her proactive approach in feature suggestion, particularly one that became a standout in our product, was a game-changer for us that we didn't know we needed. Deanne's background in UI/UX design and Agile project management was so valuable in her driving her team on our project. She not only met but exceeded our expectations, fostering a trusted and valuable relationship.
Emily Gupton
CTO
HIGHLIGHTS
The build featured a branded multi-tenancy solution enabling scalability for onboarding new agencies, along with feature flagging to manage various subscription tiers.
Scalability
The client had a clear initial vision, but market and user research uncovered their unique "secret sauce," prompting a strategic pivot that aligned with market demand and unlocked new monetization opportunities.
Pivot
Developed a comprehensive research-based strategy in just 2 months and worked closely with cross-functional teams to refine, build, and successfully launch the product to market within a 6-month timeline.
6 Months
The Project
This 0-1 project involved collaborating with a commercial interior design company pioneering in their industry. Initially tasked with developing a design tool for commercial interior design, the original ask was to include features such as moodboards and questionnaires, aiming to streamline processes for other firms. The goal was to create a multi-tenancy SaaS product that they could monetize and grow.
OVERVIEW
Target Audience
The target audience was owners of commercial interior design studios, with users distributed across eight distinct personas reflecting various roles within the workflow. Mapping out these roles with the client's staff, allowed us to get early insight into who and how to capture insights.
Competitors
The competitors in this space for the original direction were all major furniture providers with significant financial resources, necessitating a complete reevaluation of the strategy as the competing products were offered at no charge.
User Insights
After extensive interviewing, we determined project managers faced difficulties in accessing comprehensive information, while other team members encountered challenges in accessing available information. Designers spent excessive time navigating pricing issues. None of these insights aligned with the initial client request for problem-solving strategies.
The Problem
Scaling in the commercial interior design space faced significant challenges during COVID, as remote work became more prevalent and the demand for commercial spaces decreased. It became crucial to reduce costs to ensure profitability on available projects. Each project required significant staffing in different specialities to complete costing eating into potential profits.
The Solution
Upon examining how our clients scaled their interior design companies and what set them apart, we identified their process as the key differentiator. Our suggestion was a major pivot towards creating a process and budgeting tool that significantly reduced resources and could generate immediate revenue. We productized their process that allowed them to grow over the years and introduced an easy-to-use low-mid-high price calculator for the budgeting. This solution allowed them to gain traction immediately, allowing them to add the additional features they wanted for a holistic solution. The project was brought in internally after providing them with a long-term strategy and milestone roadmap.
Budgeting Tool
Workbook
