ExamSoft
EdTech, Assessment
B2B, B2C, SaaS, Mobile, Platform, iOS, Android
Funding: Growth
ExamSoft offers a secure digital assessment platform that streamlines the creation, management, and analysis of exams, with features enhancing exam integrity and providing detailed analytics to improve learning outcomes.
TESTIMONIALS
Deanne is passionate about developing a great product. She finds creative solutions to adding new features without adding unneeded complexity. She is eager to improve the users overall experience with each feature that she adds. When it comes to teaching me the skills needed to support in some of the projects, Deanne has also been incredible patient, responsive, and helpful.
Beverly Mindle
Senior Product Manager
Deanne made tremendous contributions to Examsoft during her 4.5 years here. She always brought great passion and enthusiasm to her product development work. You can see the fingerprints of her work across the company's entire product suite. Her detailed, insightful product road maps always put us on the right path and helped get us to where we are today. More than anything though, she is a joy to work with and to be around, day in and day out.
Blake Carter
CFO
HIGHLIGHTS
Solved client needs and created stickiness which resulting in a 99% client retention.
99%
Conducted over 500 user interviews and validations, utilizing focus groups, contextual interviews, and "day in the life" studies to assess product-market fit for key features.
500+
Drove successful growth initiatives, expanding ExamSoft's client base from 200 to over 1000, showcasing strong business development and communication skills.
200-1000+
Product Growth Strategy
Product Vision
Deep Market Research
User Interview & Validation
UI/UX Design
Prioritization and Roadmap Management
Engineering Requirement & Backlog Support
Stakeholder Management
Product & Design Team Management
Go To Market and Launch Plan
OVERVIEW
The Project
The project involved developing a management tool for instructors and administrators to generate student assessments, assessment tools available on both platform and mobile devices, which ensured computer lockdown to minimize cheating. Additionally, it included a web application for students to make purchases and view schedules, alongside various internal tools for our administrative purposes.
Target Audience
The buyer personas primarily consisted of college or bar exam administrators seeking secure testing solutions. Users encompassed administrators, professors, exam administrators, and students involved in the testing process.
Competitors
Many competitors in the market were Learning Management Systems (LMS) attempting to cater to a broad range of needs without adequately addressing the key issues surrounding assessments.
User Insights
We initiated on-site visits nationwide, interviewing professors and students, and identified a pressing need for a simpler and fairer grading system. The existing grading methods were prone to bias and errors, leading to perceptions of unfair treatment among students and frustration among professors.
The Problem
ExamSoft aimed to expand into new markets beyond its predominantly law school and bar exam customer base, which primarily focused on open-ended questions. To penetrate medical schools and other college programs, which required a broader range of question types, a key focus area was grading clinical or practical exams critical for nursing and medical programs.
The Solution
The solution involved simplifying and making rubric grading more accessible. Collaborating with Antonia Levi, author of "Introduction to Rubrics," we transformed rubrics into a grading system akin to multiple choice, enabling fairer grading practices. This approach allowed professors to grade based on achievements in each category, providing students with a clear understanding of their scores and the opportunity to challenge if necessary.
